What is Active
Retail Culture?
Retail Culture?
The Active Retail Culture (ARC) programme is specifically designed to increase the knowledge and confidence of your management and retail team to sell more effectively and to present your retail brand and products in a way that keeps the customer coming back for more.
Through hands-on experiential learning, they’ll develop the ability to deliver great customer care that ensures your customer buys in to both the product and retail experience, it is this added value that we will ensure repeat business, creating loyal customers who will tell their friends about the positive, enjoyable experience of shopping with you.
Whether the salesperson started in their store a month ago or five years ago, we know the knowledge and skills they need to communicate and sell to their customer effectively are considerable. We all remember the early days when we started our career working in a store. Despite being motivated and keen to help our customer, we felt a little out of our depth in terms of customer care and communication skills. This lack of knowledge and confidence served to compromise the care and attention we wanted to provide our customer.
The ARC programme removes these barriers and enables the sales person and the whole team to work in a knowledgeable, confident manner that creates the foundation for an excellent career in outdoor retail.
The ARC training is the same for retailer as it is for the branded suppliers selling their products through a retail store. What is different is that the branded supplier is focused on ensuring the brands core trade and consumer messages are delivered in an engaging, educational and, accessible manner by the retail staff to the customer.
The ARC programme
for retailers
Although each training programme is completely
bespoke to the brand or the retailers brand culture,
the most successful training results follow the core
programme outlined below.
for retailers
Although each training programme is completely
bespoke to the brand or the retailers brand culture,
the most successful training results follow the core
programme outlined below.
Retail brand Immersion
This is the first stage once the project has been given the green light; this is where we find out all about your brand and brand style so we can ensure that all communication is reinforcing your brand. We also get to understand your product ranges and any particular priorities you want Peoplework to focus one. We also meet your management team and stakeholders.
Mystery Shop
The mystery shop is vital for the programme to work as this tells us how well your brand or retailer staff are delivering customer care now and therefore what learning steps need to be put in place to get the store staff to be excellent at customer care.
Programme Design
We develop a bespoke ARC training and coaching guide that is right for you, based on the following points for consideration; number of stores, staff per store, location, staff turnover, speed with which the programme is to be implemented and of course budget.
It is important to train the management team as well as the retail team, because it is the management buy-in will ensure the sustainability of the programme and the longevity of good results.
There are four modules within ARC:
1. Welcoming retail culture
2. Communication skills
3. Traveling with My Customer
4. Reaching a sales conclusion
This is the first stage once the project has been given the green light; this is where we find out all about your brand and brand style so we can ensure that all communication is reinforcing your brand. We also get to understand your product ranges and any particular priorities you want Peoplework to focus one. We also meet your management team and stakeholders.
Mystery Shop
The mystery shop is vital for the programme to work as this tells us how well your brand or retailer staff are delivering customer care now and therefore what learning steps need to be put in place to get the store staff to be excellent at customer care.
Programme Design
We develop a bespoke ARC training and coaching guide that is right for you, based on the following points for consideration; number of stores, staff per store, location, staff turnover, speed with which the programme is to be implemented and of course budget.
It is important to train the management team as well as the retail team, because it is the management buy-in will ensure the sustainability of the programme and the longevity of good results.
There are four modules within ARC:
1. Welcoming retail culture
2. Communication skills
3. Traveling with My Customer
4. Reaching a sales conclusion
Programme Delivery
Programme delivery will take a number of formats from one to one training in-store or one to many training in-store or in a training room with role-play. Training materials are produced including printed training guides to manuals and videos and audio for our e learning platform or for use on your own intranet.
Review and Audit
After the training has been implemented we will do a second audit to show the step change in customer care compared to the first mystery shop so you the customer have a very clear before and after overview.
Sustainability
PeopleWork is able to provide “train the trainer coaching,” sustainability guides and on-going audits to ensure that managers and retail staff continue to develop their skills with ARC throughout their retail career.
Programme delivery will take a number of formats from one to one training in-store or one to many training in-store or in a training room with role-play. Training materials are produced including printed training guides to manuals and videos and audio for our e learning platform or for use on your own intranet.
Review and Audit
After the training has been implemented we will do a second audit to show the step change in customer care compared to the first mystery shop so you the customer have a very clear before and after overview.
Sustainability
PeopleWork is able to provide “train the trainer coaching,” sustainability guides and on-going audits to ensure that managers and retail staff continue to develop their skills with ARC throughout their retail career.
The ARC programme
for brand suppliers
Although each training programme is completely
bespoke to the brand or the retailers brand culture,
the most successful training results follow the core
programme outlined below.
for brand suppliers
Although each training programme is completely
bespoke to the brand or the retailers brand culture,
the most successful training results follow the core
programme outlined below.
Retail brand Immersion
This is the first stage once the project has been given the green light; this is where we find out all about your brand and brand style so we can ensure that all communication is reinforcing your brand. We also get to understand your product ranges and any particular priorities you want Peoplework to focus one. We also meet your management team and stakeholders.
Mystery Shop
The mystery shop is vital for the programme to work as this tells us how well your brand is being sold by the retail staff in your main stockists and also how your technical training team or sales managers are delivering training into retail and therefore what learning steps need to be put in place to get the store staff to be excellent at your brands customer care.
Programme Design
We develop a bespoke ARC training and coaching guide that is right for you and your brand, based on the following points for consideration; number of stores, location, technical training team, speed with which the programme is to be implemented and of course budget.
The design is set around identifying, unifying and streaming all core brand messages to illustrate the brands ‘differential and culture.’
This is the first stage once the project has been given the green light; this is where we find out all about your brand and brand style so we can ensure that all communication is reinforcing your brand. We also get to understand your product ranges and any particular priorities you want Peoplework to focus one. We also meet your management team and stakeholders.
Mystery Shop
The mystery shop is vital for the programme to work as this tells us how well your brand is being sold by the retail staff in your main stockists and also how your technical training team or sales managers are delivering training into retail and therefore what learning steps need to be put in place to get the store staff to be excellent at your brands customer care.
Programme Design
We develop a bespoke ARC training and coaching guide that is right for you and your brand, based on the following points for consideration; number of stores, location, technical training team, speed with which the programme is to be implemented and of course budget.
The design is set around identifying, unifying and streaming all core brand messages to illustrate the brands ‘differential and culture.’
Programme Delivery
Programme delivery will take a number of formats from one to one training in-store or one to many training in a training room with role-play. Training materials are produced including printed training guides and brand manuals and videos and audio for our soon to be available
e-learning platform based on “travelling with my customer.”
Review and Audit
After the training has been implemented we will do a second audit to show the step change in customer care compared to the first mystery shop so you the customer have a very clear before and after overview.
Sustainability
We will be able to provide “train the trainer” coaching, guides and on-going audits to ensure that sales managers and technical sales teams continue to develop their skills with ARC.
Programme delivery will take a number of formats from one to one training in-store or one to many training in a training room with role-play. Training materials are produced including printed training guides and brand manuals and videos and audio for our soon to be available
e-learning platform based on “travelling with my customer.”
Review and Audit
After the training has been implemented we will do a second audit to show the step change in customer care compared to the first mystery shop so you the customer have a very clear before and after overview.
Sustainability
We will be able to provide “train the trainer” coaching, guides and on-going audits to ensure that sales managers and technical sales teams continue to develop their skills with ARC.
